Skip to content

Tag: video

The importance of timing during a brand experience

Published by Mike Kujawski on January 25, 2011

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to….blah blah blah magazine”.

I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience.

Continue readingThe importance of timing during a brand experience