I’ve finally had a chance to read the recent Malcolm Gladwell article in The New Yorker, entitled “Small Change – Why the revolution will not be tweeted”. While I respect Malcolm Gladwell quite a bit, I do often disagree with his views on certain subjects, usually those involving social media. The last great debate he sparked occurred when he called out Chris Anderson (author of the Long Tail), essentially dismissing Anderson’s “free” economy theory and views on the future role of journalism. The ensuing discussion and ripple effect this created throughout the social Internet is what I found most interesting. I’m hoping a similar “long-tail” discussion will evolve out of his latest piece.
Tips, insights, and occasional rants on the modern digital landscape, disruptive technology, behaviour change, and marketing for social good.