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Tag: Statistics

Nationality of the Internet

Published by Mike Kujawski on September 21, 2010

Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g. 75). This is a visual representation of the “nationality” of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. America is in pink, Italy in pale blue, Sweden in green and unknown countries in white. According to this visualization, it seems as though at least half of all traffic is still American (or at least with an American IP).

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2009 Social Media User Segments

Published by Mike Kujawski on February 1, 2010

A while back I read the book “Groundswell” by Charlene Li and Josh Bernoff from Forrester Research. I was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. I have since used many of their graphs and diagrams in my presentations, however I always wished that there was a better way to use their research. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it. Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics!

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