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Tag: Social Media

Guideline for External Use of Web 2.0 in the Government of Canada

Published by Mike Kujawski on November 22, 2011

After years of hearing  “it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0  is now public.

Here is an excerpt from Tony’s speech:

“Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls. They can be used for various purposes including recruitment, emergency communications, and service delivery. They also help provide valuable information to the public, stakeholders, and act as tools for consultations.

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Segmenting Audiences for Social Media Engagement

Published by Mike Kujawski on November 17, 2011

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments)  and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As a result, many public sector marketing initiatives are not optimized for maximum impact.

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How will we know if we have achieved success with social media?

Published by Mike Kujawski on August 31, 2011

I was recently asked the question “how will we know if we have achieved success in our social media engagement?” (i.e the age old ROI issue)  by a someone from my client’s senior management team. The only problem was that it was a closing rhetorical question for which they did not actually want to hear a response at that particular moment.

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