Tips, insights, and occasional rants on the modern digital landscape and its impact on government communications, marketing, service delivery, and citizen engagement.
Any time I see a government effort in using video these days I like to applaud it. Providing information in an appealing visual format that is…
I just came across an excellent new research report from PWC. It has a rather long name “Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector“, however it’s quite informative nonetheless. Essentially its purpose was to ask Canadians how they are interacting with government now, and how they would like to interact in the future regarding service delivery.
Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement.
The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’. Rarely do they mean both. This simple little difference is in my opinion the reason why there is such a massive social media knowledge gap in plenty of organizations. Proper context is simply lost in translation.