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Tag: Social Media

Privacy Commissioner of Canada’s Twitter Policy

Published by Mike Kujawski on August 19, 2010

Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy. While a few other departments were already on it (such as the Get Prepared – PSC – Twitter Policy), this is the first one that is publicly posted in full detail rather than just in summary form [Correction 24/08/2010: Public Safety does indeed have its full Twitter policy posted here.] This is good news for all of you still stuck trying to convince the “clay-layer” of middle-management that Twitter can be used for significantly more strategic purposes than finding out what Justin Bieber is up to.

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The importance of “context”

Published by Mike Kujawski on June 30, 2010

It’s official, “context” is my favourite word of the year.

This old classic has had a huge comeback for me. I’ve noticed myself using it more and more in all of my various presentations.

  • Wikipedia defines it as: “the surroundings, circumstances, environment, background, or settings which determine, specify, or clarify the meaning of an event.”
  • Websters defines it as: “the parts of a discourse that surround a word or passage and can throw light on its meaning”

It is my strong belief that when context is not set right from the get go, you will not get your message across. Most people don’t realize just how limiting human languages are.

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Poorly written “social media” RFP’s

Published by Mike Kujawski on June 24, 2010

Now that various public sector organizations are slowly starting to realize that social media engagement is not really an option but rather an imminent requirement, numerous “Request for Proposals” (RFP’s) have been coming out of government with “social media” as part of their titles. Unfortunately, in most cases the RFP dictates required elements which are predominantly tactical in nature:

  • We want to build a social network
  • We want to create a blog
  • We want 5000 friends/followers on channel X

I always double check to see if I missed something, something like a page which states “objectives”, or “purpose” or answers the question “why?” Really, any of those will do. To my dismay, no such page is missing, it’s just never thought of.

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