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Tag: Social Marketing

Information alone does not change behaviour

Published by Mike Kujawski on July 11, 2012

I recently came across this interesting anti-smoking advertisement (see video below) from the Thai Health Promotion Foundation. What I love about it is that it clearly demonstrates that “outreach”/ “public education” / “communication” alone is often not enough to change behaviour.

What if the target audience already knows how bad smoking is? Specifically how bad it is for them. What if they can already recite all the symptoms and potential life-threatening implications?  The last thing they need is another message with yet another reason why they shouldn’t smoke.  What they need is a “mirror”…

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Asante Sana Tanzania!

Published by Mike Kujawski on March 1, 2011

The first phase of our project in Tanzania is now over. What an experience.

What are we doing there exactly? I can’t provide details at this point, however what I can say is that we’re working with the Ethics Division of the President’s Office, Public Service Management (PO-PSM) to develop a social marketing/behaviour change program to advance Ethics change in the public service. Our role is essentially to lead and educate the Tanzanian team responsible for ethics in the preparation of a social marketing strategy and program materials to support the implementation and evaluation of a pilot, facilitate the development and utilization of evaluation tools and help develop the means through which feedback will be obtained.

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The Girl Effect

Published by Mike Kujawski on September 26, 2010

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.  She came across it by reading a Nicholas D. Kristof article in the New York Times (Build, Boast, Sell). The debate on the ListServe revolved around the differences between Social Marketing and traditional Marketing. This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it. I only wish this great ListServe discussion had occurred on a more modern platform as it is now lost in email archives.

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