Tag: sms

Text Messaging vs. Mobile Instant Messaging

Published by Mike Kujawski on May 22, 2014

Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious:

26.3% of Canadian households have no land-line (Convergence Consulting Group, 2014)
The smartphone penetration rate is now at a staggering 63% in Canada (Ipsos, 2013)
96% of smartphone users text message (Acision, 2013)
98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts (Frost & Sullivan, 2011)
Email sucks (everyone)
Continue readingText Messaging vs. Mobile Instant Messaging

Your youth segment is not “really” chatting on Facebook anymore

Published by Mike Kujawski on September 9, 2011

Huh?

Let me explain what I mean. Here’s a brief history of Facebook from my own personal experience.

I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities. Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. Within a few months the majority migrated to Facebook even though it was a step back (lack of chat feature initially) at the same time it was a step forward (social element: 2-way, one-to-many platform, photo sharing, etc…).