This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.
Tips, insights, and occasional rants on the modern digital landscape, disruptive technology, behaviour change, and marketing for social good.