Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”
- “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]”
- “we have a social media monitoring tool gathering info for us”
- “we already do media monitoring”
- “our [branch/department/organization] doesn’t have time for social media monitoring”
- “we are already ‘doing’ Google Analytics”
Here are my short responses to each: