Skip to content

Tag: marketing

Two upcoming niche events catered to the public sector that I highly recommend

Published by Mike Kujawski on May 17, 2010

Every year I attend and/or speak at numerous conferences, events, and seminars related to marketing, communications, social media, technology and government.  While they all seem to bring value to the table, certain ones stand out from the crowd. Two of these are taking place within the next month.

Continue readingTwo upcoming niche events catered to the public sector that I highly recommend

2009 Social Media User Segments

Published by Mike Kujawski on February 1, 2010

A while back I read the book “Groundswell” by Charlene Li and Josh Bernoff from Forrester Research. I was very impressed at the time, with what seemed to be the most comprehensive analysis of social media user segments available, explained very nicely in a book. I have since used many of their graphs and diagrams in my presentations, however I always wished that there was a better way to use their research. Naturally, this goldmine of data was bound to evolve into something more interactive, customizable and useful for people actually trying to apply it. Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics!

Continue reading2009 Social Media User Segments

Government obsession with newspaper coverage

Published by Mike Kujawski on October 21, 2009

I asked a senior government communications employee for their communications objectives the other day. Their response was ” to be on the cover of The Globe & Mail” (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen” (our nation’s capital newspaper). When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative) .

This is usually the time that I take a deep breath…

Continue readingGovernment obsession with newspaper coverage