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Tag: marketing

Gamification: Silly fad or important trend for marketers?

Published by Mike Kujawski on October 10, 2013

Gamification

Almost two years ago now I wrote a blog post entitled “Gamification can change behaviour. I have proof“. Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues. Last spring,  I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). I ended up delivering the resulting presentation attached below at the 2013 MARCOM Annual Forum.

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Segmenting Audiences for Social Media Engagement

Published by Mike Kujawski on November 17, 2011

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments)  and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As a result, many public sector marketing initiatives are not optimized for maximum impact.

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