Skip to content

Tag: Google

If This Then That. When Google isn’t enough…

Published by Mike Kujawski on January 16, 2013

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. That being said, search  still requires you to input a decently thought out query and fine-tune it as you go along. Yes, this is far more convenient than anything we had in the past, however with the sheer amount of things we search for, finding efficiencies in the process will be essential over the next few years.

Continue readingIf This Then That. When Google isn’t enough…

Why internet users and social media users will soon be the same thing

Published by Mike Kujawski on May 1, 2012

According to Internet World Stats, there are now 2.3 Billion Internet users on our planet. That’s approximately 33% of the world’s population. Growth over the last decade has been registered at 528%. The growth rate is only expected to increase during this decade.

With that in mind, consider these recent ComScore findings:

In October 2011, 1.2 billion users around the world visited social networking sites. Most notably, nearly 1 in every 5 online minutes is now spent in social networks.

Continue readingWhy internet users and social media users will soon be the same thing

Facebook’s latest response to Google+

Published by Mike Kujawski on August 31, 2011

First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles”.

Why did I think it was a mistake?

One of the key things I remember that my strategic management prof would drill into our heads back in business school was to always differentiate between a “competitive advantage” and a “sustainable competitive advantage”. In Google’s case, the circle feature was clearly the former. In other words, a competitive advantage with a short lifespan; something that competitors could easily replicate.

Continue readingFacebook’s latest response to Google+