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Tag: free monitoring tools

Two Free Twitter Network Visualization Tools

Two Free Twitter Network Visualization Tools

Published by Mike Kujawski on August 13, 2014

Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools. While these are great for deep analysis and strategic planning, sometimes a simple free tool can do the trick if all you are looking for is quick high-level insights. I would like to point out two such tools today, both of which rely on the Twitter API.

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Listen before you socialize

Published by Mike Kujawski on September 16, 2010

Why is that we don’t want to listen? In the modern rush for social media presence, organizations are not spending enough time listening. Instead they want to be heard. Even the search trends show it. The relative search volume for “social media marketing” is nearly 8 times larger than “social media monitoring”, and the gap is widening. Granted, true marketers know that the term “marketing” encompasses the environmental scan “listening” component, however let’s face it, most people don’t.

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