Back in March of 2009 I wrote a post entitled “Latest mobile phone statistics from Africa and what this means” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. The findings back then were already profound, as were the overall anticipated trends. That post alone, to this day, still brings in a great deal of traffic to my blog (via Google of course). Clearly there is an appetite for information on this topic. As a result, I’ve also been getting numerous inquiries asking for more up to date info. I’ve been referring people to the publisher of the report in the interim, however I can finally say that the wait is over. The 2012 African Mobile Factbook can be downloaded here. Be patient with the little survey that you have to fill out to get it, it’s not exactly user friendly but it’s worth the effort.
Tips, insights, and occasional rants on the modern digital landscape, disruptive technology, behaviour change, and marketing for social good.