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Category: Rant

The importance of timing during a brand experience

Published by Mike Kujawski on January 25, 2011

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to….blah blah blah magazine”.

I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience.

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Understanding Social Media

Published by Mike Kujawski on November 25, 2010

I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult.

Put simply, you need to ensure that key senior stakeholders as well as everyone involved in the initiative that you’re about to undertake  have at least a high-level understanding of the current digital landscape, including statistics, trends, and implications of both engaging and not engaging.

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Semantic confusion surrounding modern marketing

Published by Mike Kujawski on November 15, 2010

There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two people fundamentally agree on something, they have no way of knowing due to the fact that their initial paradigms are different. A great visual example of this is the famous illustration of the old lady/young lady I have included in this post.

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