I was recently asked the question “how will we know if we have achieved success in our social media engagement?” (i.e the age old ROI issue) by a someone from my client’s senior management team. The only problem was that it was a closing rhetorical question for which they did not actually want to hear a response at that particular moment.
Tips, insights, and occasional rants on the modern digital landscape, disruptive technology, behaviour change, and marketing for social good.
The whole time I was watching the riots after the game in Vancouver from my Regina hotel room, I couldn’t help but think of how easy it will be for Seth Myers on SNL to do his