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Category: Rant

Confusion Surrounding Social Media Monitoring

Published by Mike Kujawski on June 7, 2012

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

  • “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]”
  • “we have a social media monitoring tool gathering info for us”
  • “we already do  media monitoring”
  • “our [branch/department/organization] doesn’t have time for social media monitoring”
  • “we are already ‘doing’ Google Analytics”

Here are my short responses to each:

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Why internet users and social media users will soon be the same thing

Published by Mike Kujawski on May 1, 2012

According to Internet World Stats, there are now 2.3 Billion Internet users on our planet. That’s approximately 33% of the world’s population. Growth over the last decade has been registered at 528%. The growth rate is only expected to increase during this decade.

With that in mind, consider these recent ComScore findings:

In October 2011, 1.2 billion users around the world visited social networking sites. Most notably, nearly 1 in every 5 online minutes is now spent in social networks.

Continue readingWhy internet users and social media users will soon be the same thing