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Category: Insight

Canadians speak out on the future of government eServices

Published by Mike Kujawski on July 6, 2012

I just came across an excellent new research report from PWC. It has a rather long  name “Next Generation of  eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector“, however it’s quite informative nonetheless. Essentially its purpose was to ask Canadians how they are interacting with government now, and how they would like to interact in the future regarding service delivery.

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Confusion Surrounding Social Media Monitoring

Published by Mike Kujawski on June 7, 2012

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

  • “social media monitoring is not our responsibility, it’s done by the [comms/web/IT] people]”
  • “we have a social media monitoring tool gathering info for us”
  • “we already do  media monitoring”
  • “our [branch/department/organization] doesn’t have time for social media monitoring”
  • “we are already ‘doing’ Google Analytics”

Here are my short responses to each:

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Social Media Defined. Boring but Necessary.

Published by Mike Kujawski on May 2, 2012

Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement.

The  key problem I see now is people using the broad term “social media”  when in fact  they mean either “social media tools” or “social media engagement’. Rarely do they mean both. This simple little difference is in my opinion the reason why there is such a massive social media knowledge gap in plenty of organizations. Proper context is simply lost in translation.

Continue readingSocial Media Defined. Boring but Necessary.