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Category: Insight

If your service/product sucks then it’s really going to suck online

Published by Mike Kujawski on August 16, 2010

Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless. One issue I have run into on a few occasions now is organizations thinking that social media engagement is the be-it-end-all solution to all of their marketing problems. Usually the mentality behind this is that social media engagement will allow them to drastically increase awareness of their product/service at very little cost and have more people using it as a result.

Continue readingIf your service/product sucks then it’s really going to suck online

My quick two cents on the census fiasco

Published by Mike Kujawski on July 27, 2010

What is the issue?

The Conservative Government decided that it would kill the mandatory long- form census it normally sends out to thousands of Canadians every five years. Instead, a mandatory short form will go out to everyone for next year’s census, with basic questions about how many people live in the household and their ages and genders.

Having just returned from my 100% digitally disconnected cottage vacation, I’ve had quite a bit of catching up to do on this whole situation.

Continue readingMy quick two cents on the census fiasco

Top bureaucrat gets it, the workers at the bottom get it, who’s left?

Published by Mike Kujawski on April 15, 2010

Here’s the scoop: In the 17th annual report to the Prime Minister published a few weeks ago, Privy Council Clerk Wayne Wouters states “government departments have to embrace the Web 2.0 tools and technology that rest of the world uses that allow more collaboration among workers, levels of government and Canadians”. While his predecessor included similar phrases in the last report, Wayne clearly makes a point to emphasize how Canada has fallen behind in terms of e-government, not just from a technological standpoint, but much more importantly from an organizational culture standpoint.

Continue readingTop bureaucrat gets it, the workers at the bottom get it, who’s left?