Category: Insight

Social (Behaviour Change) Marketing Statement of Ethics

Social (Behaviour Change) Marketing Statement of Ethics

Published by Mike Kujawski on October 26, 2023

I’m pleased to announce that the International Social Marketing Association (iSMA) has officially adopted a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals,…

The Convergence of Citizen-Centric Concepts in the Canadian Government: Marketing and User-Centered Design.

Published by Mike Kujawski on September 13, 2023

Earlier this summer, the announcement of a new Minister for Citizens’ Services by the Prime Minister’s Office (PMO) got me thinking about the drastic increase I’ve noticed…

Misinformation vs. Disinformation vs. Mal-information

Misinformation vs. Disinformation vs. Mal-information

Published by Mike Kujawski on September 5, 2019

Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very quickly…