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Category: Digital Literacy

Communicating change and tech disruption to citizens

Published by Mike Kujawski on January 22, 2019

A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens”.  The official description was as follows:

“Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence. This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery. Participants will be introduced to a social marketing/ behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change.”

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We need to be more digitally and media literate

Published by Mike Kujawski on December 10, 2015

In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. I wanted to examine this a bit further and share some quick thoughts.

Let’s start with some definitions courtesy of Wikipedia:

  • Digital Literacy is the knowledge, skills, and behaviors used in a broad range of digital devices such as smartphones, tablets, laptops and desktop PCs, all of which are seen as network rather than computing devices.
  • Media Literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats.

If the global events of the last few months have reinforced anything in my mind, it’s that digitally literate internet users tend have low levels of media literacy and media literate internet users tend to have low levels of digital literacy. I would love to see an evolution occur where media literacy includes digital literacy and vice-versa, as I think they are inseparable in this day in age.

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