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Category: Definition

Misinformation vs. Disinformation vs. Mal-information

Updated social media definitions, categories, and top tools of 2016

Published by Mike Kujawski on March 16, 2016

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. The following post is a slightly modified version of what I came up with.

Continue readingUpdated social media definitions, categories, and top tools of 2016

Text Messaging vs. Mobile Instant Messaging

Published by Mike Kujawski on May 22, 2014

Copyright: <a href='http://www.123rf.com/profile_photka'>photka / 123RF Stock Photo</a>

Over the course of the last year, I have noticed a rapidly rising organizational  interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious:

  • 26.3% of Canadian households have no land-line (Convergence Consulting Group, 2014)
  • The smartphone penetration rate is now at a staggering 63% in Canada (Ipsos, 2013)
  • 96% of smartphone users text message (Acision, 2013)
  • 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts (Frost & Sullivan, 2011)
  • Email sucks (everyone)
    Continue readingText Messaging vs. Mobile Instant Messaging