Tips, insights, and occasional rants on the modern digital landscape and its impact on government communications, marketing, service delivery, and citizen engagement.
They’ve been around since 1994, you’ve likely seen them and maybe even used them unknowingly, however QR (Quick Response) codes have been given a new birth thanks to modern smartphones.
What are they?
“A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”– Wikipedia.
Those of you that know me personally, know that I like to be blunt, no beating around the bush. This isn’t always easy when dealing with clients, but is often necessary nonetheless. One issue I have run into on a few occasions now is organizations thinking that social media engagement is the be-it-end-all solution to all of their marketing problems. Usually the mentality behind this is that social media engagement will allow them to drastically increase awareness of their product/service at very little cost and have more people using it as a result.
It’s official, “context” is my favourite word of the year.
This old classic has had a huge comeback for me. I’ve noticed myself using it more and more in all of my various presentations.
It is my strong belief that when context is not set right from the get go, you will not get your message across. Most people don’t realize just how limiting human languages are.