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Category: Advice

Understanding Social Media

Published by Mike Kujawski on November 25, 2010

I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult.

Put simply, you need to ensure that key senior stakeholders as well as everyone involved in the initiative that you’re about to undertake  have at least a high-level understanding of the current digital landscape, including statistics, trends, and implications of both engaging and not engaging.

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Semantic confusion surrounding modern marketing

Published by Mike Kujawski on November 15, 2010

There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two people fundamentally agree on something, they have no way of knowing due to the fact that their initial paradigms are different. A great visual example of this is the famous illustration of the old lady/young lady I have included in this post.

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Privacy? What’s that?

Published by Mike Kujawski on October 8, 2010

The largest shift I’ve seen over the course of the last year in the digital space has been regarding the concept of privacy.

As always, I like to start with a definition:

“Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes. Privacy is sometimes related to anonymity, the wish to remain unnoticed or unidentified in the public realm. When something is private to a person, it usually means there is something within them that is considered inherently special or personally sensitive. The degree to which private information is exposed therefore depends on how the public will receive this information, which differs between places and over time. Privacy is broader than security and includes the concepts of appropriate use and protection of information.” -Wikipedia

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