This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.
I often get asked the following question: “How on earth do you learn and stay up to date in a field that is changing so quickly (i.e. digital engagement)”?
I thought I’d provide an answer on my blog so that I have a place to point people to that ask similar questions in the future.
First and foremost, it should be noted that I love what I do and am genuinely passionate about it. If this was not the case, I wouldn’t be taking the time to write this.