Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious:
- 26.3% of Canadian households have no land-line (Convergence Consulting Group, 2014)
- The smartphone penetration rate is now at a staggering 63% in Canada (Ipsos, 2013)
- 96% of smartphone users text message (Acision, 2013)
- 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts (Frost & Sullivan, 2011)
- Email sucks (everyone)