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Month: July 2012

Canadian Government & the Mobile Space in 2012

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created  mobile websites and/or mobile apps. As a supplement to that spreadsheet I also created a visual presentation with screenshots of each entry, which I try to update every 12 months and have embedded below.

An exciting era of supply and demand apps

I jotted these apps down (plus added a few others) from a recent article in Wired Magazine. The article discussed the rise of hyper-local intermediary apps that aim to capitalize on the surplus time of a service provider by matching them with someone looking for that service at that exact time. Keep in mind that most of these companies merely provide a streamlined process that matches consumer (not business) supply with consumer demand. Caveat Emptor applies as always.  Here are some examples:

Information alone does not change behaviour

I recently came across this interesting anti-smoking advertisement (see video below) from the Thai Health Promotion Foundation. What I love about it is that it clearly demonstrates that “outreach”/ “public education” / “communication” alone is often not enough to change behaviour.

What if the target audience already knows how bad smoking is? Specifically how bad it is for them. What if they can already recite all the symptoms and potential life-threatening implications?  The last thing they need is another message with yet another reason why they shouldn’t smoke.  What they need is a “mirror”…