Month: January 2011

The importance of timing during a brand experience

Published by Mike Kujawski on January 25, 2011

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to….blah blah blah magazine”.

I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience.

My renewal of blogging vows

Published by Mike Kujawski on January 24, 2011

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to aÂ formula for blog post frequency. I write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here. You see, most of my writing on this topic occurs in client deliverables, especially this time of year (last fiscal quarter for our clients). It’s no excuse , I know. Plenty of great minds out there manage to find the time to pump out quality blog content non-stop, but I’ve come to realize that that’s not necessarily my role, nor is it the purpose of this blog.