Why is that we don’t want to listen? In the modern rush for social media presence, organizations are not spending enough time listening. Instead they want to be heard. Even the search trends show it. The relative search volume for “social media marketing” is nearly 8 times larger than “social media monitoring”, and the gap is widening. Granted, true marketers know that the term “marketing” encompasses the environmental scan “listening” component, however let’s face it, most people don’t.
Tips, insights, and occasional rants on the modern digital landscape and its impact on government communications, marketing, service delivery, and citizen engagement.