Tips, insights, and occasional rants on the modern digital landscape, disruptive technology, behaviour change, and marketing for social good.

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How Meta’s Changes to Content Moderation Might Impact Canadian Government Organizations
How Adopting Content Provenance Standards Can Help Government Organizations in the Fight Against Mis- and Disinformation
Canadian Government AI Chatbots: A Natural Next Step or Destined to Fail?
Social (Behaviour Change) Marketing Statement of Ethics
The Convergence of Citizen-Centric Concepts in the Canadian Government: Marketing and User-Centered Design.
Operational Transparency in Social (Behaviour Change) Health Marketing
What You Can Do About “The Social Dilemma”
It takes a community to effectively spread evidence-based COVID-19 messaging