Even when I put my personal thoughts about Rogers as a company aside (not so great in case you’re wondering), I find this proposed move absolutely appalling. Rogers Cable is prepping a technology that puts its own content on the homepage of Google and other sites its broadband customers visit. This completely defeats the purpose of “net neutrality“. For examples of the potential implications of such a move, read the full Wired Magazine article.
In their defense, Rogers has stated that they will be carefully monitoring customer reactions during the testing phase early next year. I hope that Canadians will be smart enough to protest this move and see it as a serious invasion of their “neutral” web experience.
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Hello, I really enjoy your blog, so I have now placed your link on my blog: http://www.fly4change.wordpress.com I’m still in the midst of getting it rolling, but I thought I’d let you know. I found yours through the social marketing list serv. Great entry on the clarification of social marketing versus social media marketing. I’m currently in grad school, so I know the pains of having to differentiate the two. Whenever I go in for job/internship interviews or begin talking about social marketing with professors or at school, fellow students, I have to be sure to clarify. Even then, some still get the two confused. =)
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