In my opinion, SEO (Search Engine Optimization) is one of the toughest online consulting fields to be in right now because of the constant need to adapt to search engine algorithms. Just when an SEO firm thinks it has a good process/template in place to gain efficiencies from multiple clients , Google releases the Universal Search Algorithm and companies are going back to the drawing boards due to unhappy clients suddenly losing that prestige Top 10 spot for a particular keyword/keyphrase. Put simply, Google Universal Search is when a search query (using Google) brings back results that encompass not only Web pages but also videos, blogs, images, news articles, and other media available online.
I came across this article by Scott Buresh yesterday in which he explains what Universal Search is all about (the positives and the negatives):Search Engine Optimization for Google’s Universal Search: Back to Square One?
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It will be interesting to see how this evolves over the next few months, in the meantime, try the new Universal Search on Google for yourselves (be sure to clear your Google cache), let me know what you think!